It is the learning which we are selling always. Not the services, not the products. We sell the learning.. Even when we are selling any product or any service still we are selling our "learning".
I was discussing McDonald's success story with some of my friends.
One of my friend said that be it McDonald's or Cafe Coffee Day, they are actually into the business of "property", they hire a place and then sublet to their customers, who sit their, chat with friends, family and beloved ones. I said, yeah that is right.
Another friend said that actually they are selling a "system", their products are immaterial, actually their products are just crap. If they stop advertising perhaps within one year their sales will fall drastically. I agreed, yeah, that too is right. They are selling their "system" and now they are just copycatting, producing replicas.
But as I see, they are selling their "learning". They learnt by and by, how to hire a place, how to sublet, how to make a system, how to make its replicas.
Product!
Do you think that none can make a better burger than McDonald's? I think even the Wada-Pavs sold in Mumbai are far better than their burgers.
Do you think none can make better coffee than CCD? I think espresso coffee served by a shop near to Apna Baazar, in Jwala Heri, Paschim Vihar, New Delhi is far better than the ones in CCD.
So see, product is not very much important for them, It is the system and it is the learning to erect that system which is important.
They are selling this "learning". Once they learnt, they go on and on and on earning.
So see, learning is the most important. learning is the key to earning.
Just start studying any business, if anyone can do, you and me or anyone can do it successfully. And if we fail that is because of lack of learning, perhaps we underestimated the value of learning.
LEARNING is the key to earning. But learning WHAT?
Here I see, instead of teaching how to be an entrepreneur, we are teaching our kids to be employees, teaching them crap, worthless things and we call it education.
That is the shit!
The decades we waste of our kids, they can learn how to be successful entrepreneurs in this period.
That is the hit!
Better we move from shit to the hit.
Sooner we move from shit to the hit.
Naman.
Copyright.
I was discussing McDonald's success story with some of my friends.
One of my friend said that be it McDonald's or Cafe Coffee Day, they are actually into the business of "property", they hire a place and then sublet to their customers, who sit their, chat with friends, family and beloved ones. I said, yeah that is right.
Another friend said that actually they are selling a "system", their products are immaterial, actually their products are just crap. If they stop advertising perhaps within one year their sales will fall drastically. I agreed, yeah, that too is right. They are selling their "system" and now they are just copycatting, producing replicas.
But as I see, they are selling their "learning". They learnt by and by, how to hire a place, how to sublet, how to make a system, how to make its replicas.
Product!
Do you think that none can make a better burger than McDonald's? I think even the Wada-Pavs sold in Mumbai are far better than their burgers.
Do you think none can make better coffee than CCD? I think espresso coffee served by a shop near to Apna Baazar, in Jwala Heri, Paschim Vihar, New Delhi is far better than the ones in CCD.
So see, product is not very much important for them, It is the system and it is the learning to erect that system which is important.
They are selling this "learning". Once they learnt, they go on and on and on earning.
So see, learning is the most important. learning is the key to earning.
Just start studying any business, if anyone can do, you and me or anyone can do it successfully. And if we fail that is because of lack of learning, perhaps we underestimated the value of learning.
LEARNING is the key to earning. But learning WHAT?
Here I see, instead of teaching how to be an entrepreneur, we are teaching our kids to be employees, teaching them crap, worthless things and we call it education.
That is the shit!
The decades we waste of our kids, they can learn how to be successful entrepreneurs in this period.
That is the hit!
Better we move from shit to the hit.
Sooner we move from shit to the hit.
Naman.
Copyright.
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